Investigating the Impact of Time-Money and Chunks of Options on Compromise Effect of Choice Behavior by Consumers:Based on the Perspectives of Self-construal

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === Time and money are the resources belong to human being, and these two resources have different ways to utilize in daily routine. When peoples have plenty of time, various factors of product or service like quality, price, and attribute/genotype in...

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Bibliographic Details
Main Authors: WANG, SHIH-CHING, 王詩晴
Other Authors: KUAN, FU-YUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/cspw3z