Key factors affecting on shopping of aquatic products online: a case of Tzukuan District Fishermen Association
碩士 === 國立高雄海洋科技大學 === 漁業生產與管理研究所 === 105 === The purpose of this study is to evaluate that the use of Technology Acceptance Model (TAM) combined with Theory of Reasoned Action (TRA) can explain the factors of customers’ aquatic foods online shopping. On the base of questioning experienced costumers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s5wd57 |