Membership Privileges in Hotel Industry: A Framework Proposal on the Relationship among Customer Relationship Management, Members Satisfaction and Hotel Retention
碩士 === 國立高雄餐旅大學 === 餐旅研究所在職專班 === 105 === The membership system has played an increasingly important role in the hotel industry, especially how the industry adopts customer satisfaction orientation as the business objective. In the hotel industry, consumers are their primary source of business profi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43170158863633805249 |