The Study of Relationships on Hotel Guest Experience toward Relationship Strength and Guest Citizenship Behavior
碩士 === 國立高雄餐旅大學 === 餐旅研究所 === 105 === Enterprises hope to strengthen consumers’ recognition towards their corporates through experiential marketing practice, which is one of the new trends in interacting with consumers. Consumers currently are not only concerned about the value of the product itself...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52519241152588164792 |