The Development of MICE Industry in Kaohsiung: An Urban Marketing Perspective
碩士 === 國立高雄餐旅大學 === 餐旅研究所 === 105 === It has been proved in the past studies that M.I.C.E. could bring economic benefits for cities and promote international exchange and cooperation. It is of great significance for a city to have appeal and good marketing strategies to attract organizers. Features...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65462553904590404043 |