Factors affecting passenger choice of low cost carriers:A Multidimensional Scaling Application
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 105 === The business and marketing strategy for Low-Cost Carriers (LCCs) is often aimed at controlling operational costs and adopting a user-charge concept to attract passengers who are particularly price-sensitive. As the air transport industry is almost saturated on t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73677950636804850442 |