The Impact of the Same Product in Different Places on the Purchase Intention
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 105 === In general, the same product should have the same value and utility to consumers, so they have the same purchase intention. This study attempts to challenge this concept from the sale places, from the perspective of tourism effects and image effects, to explore...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/25021933474898234642 |