A Study of Motivation, Purchasing Behavior, Satisfaction and Re-purchase Intension of Fountain Pen

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 105 ===   In recent years, more and more people enjoy writing. In the process of writing, they feel spiritual healing and the pleasure for communicate with enthusiasts. Because of that, Fountain Pen that can represent the owner self-style is often the first choi...

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Bibliographic Details
Main Authors: CHAN, PEI-JUNG, 詹珮蓉
Other Authors: HUNG, LIN-PO
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/95029332776277096954