| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 105 === The purpose of this research is to analyze the effect of tourism motivation, destination image, flow experience and tourism benefits for Matzu’s backpackers. The tools used for data analysis are correlation analysis and regression analysis. The results of this research show that: 1. The study found that tourism motivation and destination image are significantly correlated with flow experience and tourism benefits. 2. To analyze the correlation among tourism motivation, destination image,flow experience, and tourism benefits, the results reveal that tourism motivation has huge influence on flow experience, destination image has huge influence on flow experience. Tourism motivation has much influence on tourism benefits. Destination image has much influence on tourism benefits. Tourism motivation has mediating effect on flow experience and tourism benefits. Destination image has mediating effect on flow experience and tourism benefits.
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