The Influence of Branding Image of School Team on the Team Identification and the School Identification–A Case Study of KANO Baseball Team

碩士 === 國立嘉義大學 === 體育與健康休閒學系研究所 === 105 === The trend of fewer children has been influential in the enrollment of higher education. To increase student enrollment, it is essential for a school to develop distinctive characteristics and its own “brand.” Recently, as television and cyber media are wide...

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Bibliographic Details
Main Authors: Hsu Kai-Chih, 許凱智
Other Authors: Hsu Ya-Wen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/sdzyta