Investigating Shopper's Behavioral Intenion of Using APP for Earning Reward Points from Convenience Store-Perspective from Technology Acceptance Model
碩士 === 國立嘉義大學 === 管院碩士在職專班 === 105 === Information technology is the most important technology and impact in several industries. How to attract more user to use the APP for bonus points promotion is an important research issue for convenience store manager. This study examines key motivators for con...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/vmm26s |