The Influences of Advertising Appeal, Types of Spokesman and Advertising Attitude on the Willingness of Adoption and Volunteering ─Moderating Effects of Altruistic Tendency and Perceived Behavioral Control
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 105 === In recent years, in order to enhance animals’ living rights and to avoid animal abandonment, animal protection-related organizations promote animal adoption through various channels. The current study explores the relationships of different advertising appe...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/zxu42x |