How Images of Message Influence Electronic Word-of-Mouth Intentions

碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 105 === There are many ways to write a post on Facebook. The posts are just like printing advertisements or posters which will give the viewers different perceptions with different present ways. Furthermore, the content of the post will be the key of how to make co...

Full description

Bibliographic Details
Main Author: 張維原
Other Authors: 周思妤
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/97060311922281995065