An Empirical Study of Online Shopping Behavior Between Young Adults in Taiwan and Mainland China with Technology Acceptance Model

碩士 === 國立嘉義大學 === 企業管理學系 === 105 === Double eleven carnival (also called Singles Day) hit a turnover of 1 billion in 52 seconds in 2016. The festivals was created by leader of E-commerce, Mainland China and make young adults in Taiwan and Mainland China crazy. The profits which Double eleven carniva...

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Bibliographic Details
Main Authors: Yu-Fang Tseng, 曾玉芳
Other Authors: Jia-Jeng Hou
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/scgcc7