The Effect of Brand Equity, Brand Experience and Emotional Response on Tourist’s Behavioral Intentions in Arts and Culture Festivals: The Mediating Effects of Satisfaction
博士 === 國立嘉義大學 === 企業管理學系 === 105 === This study examines the brand identity, brand experiences and emotional response which can influence visitor behavioral intentions to revisit arts and cultural festivals. Both confirmatory factor analysis (CFA) and structural equation modeling (SEM) were applied...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/raj6r3 |