The Relationships between Perceived Value of Online Store, Perceived Value of Physical Store and Visiting Intenion of Physical Store

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 105 === Recently, online shopping is increasing, and there are so many online stores developing their physical stores. The research aims to realize whether consumer get better perceived value of online store will increase their intention of physical stores. The resear...

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Bibliographic Details
Main Authors: Gau, Yu-Ling, 高毓聆
Other Authors: Wang, Yi-Shun
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8gqhum