A Study on Promoting the Purchase Intention of Souvenir
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 105 === The purpose of this study is investigating the critical success factors that influence the consumer of purchasing souvenir, and then drawing up effective operating strategy of raising the purchase intention of souvenir, as a reference of strategic decisions fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2dj54q |