A Study on the Structural Relationship among the Brand Image, Service Quality and Purchase Intention of Real Estate –Toward to the Broker’s Moderated Mediation Impact of Customer Satisfaction

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === In recent years, the real estate agents have been faced the diversity of competition. It is real estate agent’s opportunity and make the right strategy and do the right action for jumping off the traditional mode of operation toward to the modern...

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Bibliographic Details
Main Authors: Ko-Chen Wei, 魏可蓁
Other Authors: Hsing-Wen Wang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7reyh4