The Effects of Corporate Social Responsibility on Corporate Image, Customer Trust and Perceived Value-Banking Industry as Example

• Main Authors: Chen Lung Pin, 陳龍彬
• Other Authors: Pai, Fan-Yun
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/rwe7ap

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === This paper explores the relationships among corporate social responsibility (CSR) implementation, corporate image, consumers’ trust, and consumers' perceived value. Questionnaire survey method was used and questionnaires were collected through both paper and on-line survey. Regression analysis was employed to test proposed conceptual model. The analysis results showed that CSR implementation has significantly positive impacts on corporate image, consumers’ trust, and consumers' perceived value. Corporate image, then, has significantly positive impacts on both consumers’ trust on corporate and consumers' perceived value. A bank could create positive brand image and improve customers’ trust in the bank and consumers' perceived value by taking corporate social responsibility. Customers for both government owned banks and private banks expect banks to operate responsibly to address social and environmental issues. Suggestions for both government owned banks and private banks are provided in this research.