The Effects of Corporate Social Responsibility on Corporate Image, Customer Trust and Perceived Value-Banking Industry as Example
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === This paper explores the relationships among corporate social responsibility (CSR) implementation, corporate image, consumers’ trust, and consumers' perceived value. Questionnaire survey method was used and questionnaires were collected throu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rwe7ap |