Internet Banking Implementation of Cause-related Marketing Influence on Customer Loyalty-Service quality and perceived risk as mediators
碩士 === 國立彰化師範大學 === 財務金融技術學系 === 105 === In recent years, the Internet is an inseparable part of people's lives, so financial institutions with the Internet to implement Internet banking. Internet banking has become an indispensable service to the bank. This paper mainly discusses the relations...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vfedd5 |