Corporate Social Responsibility, Consumer Trust, and Consumer Loyalty: Evidence from the Financial Holding Industry in Taiwan
博士 === 國立彰化師範大學 === 財務金融技術學系 === 105 === In recent years corporate social responsibility (CSR) has attracted the consumers’ attention dramatically. Corporations also take CSR as an important operational indicator which aims at enhancing consumer trust and loyalty toward business products and service...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/eprpvk |