Advertising Information and Purchase Intention-A Study of the Taiwanese Telecommunication Industry
碩士 === 國立彰化師範大學 === 企業管理學系 === 105 === By acquiring information delivered by advertising regarding a commodity, consumers may understand better the commodity they will purchase. The study examined the effects of the content and the representation of advertising information delivered by mobile phon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/myxv76 |