Use Technology Readiness to Explore Consumers'Intention of Accept the Push Notifications with Personalized and Intrusive Formula
碩士 === 國立中央大學 === 資訊管理學系 === 105 === Push notifications can deliver messages to target consumers, at specific times, and become a communication bridge among retailers, service providers and consumers. However, not all consumers are willing to accept this service. The study explores how customers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ecswbx |