Does Online Reviews Influence Your Purchase Decision?
碩士 === 國立中央大學 === 資訊管理學系 === 105 === Fueled by the proliferation of Internet and smartphones, consumers have changed their buying behavior, searching information on the Internet before making purchasing decisions. Social media has become a channel through which consumers obtain information regarding...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ycweg5 |