A Study on the Effects of Consumer’s Perceived Risk on In-app Purchase Behavior
碩士 === 國立中央大學 === 資訊管理學系 === 105 === The rise of the Freemium business model and the proliferation of In-apps Purchase (IAP) have changed the ways App software developers make profits. However, even in IAP, there is a choice between one-time buyout and rental, where user pay recurrent usage charge....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/spb5y2 |