Exploring Social Capital and Outcome Expectation on Online Group Buying Continuous Intention
碩士 === 國立中央大學 === 企業管理學系 === 105 === Online group buying (OGB) refers to a certain number of consumers who join together as a group via Internet for the purpose of buying. In virtual community, people come from everywhere and don’t know each other, but the interaction between members is the basis fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t96kcq |