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碩士 === 國立中央大學 === 企業管理學系 === 105 === This research probes into the phenomenon of advertising-like product recommendations by Internet celebrities. A 2 × 2 experimental design (N = 175) was employed with humorous appeals (information-oriented vs. humor-oriented) and product categories (utilitarian vs...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9g5pag |