A study on the Impact of the Promotions and the Credibility of Spokesperson on Consumer’s Purchase Intension of Sports Shoes —The Case of Adult Consumers in Taipei City.
碩士 === 國立交通大學 === 管理科學系所 === 105 === In recent years, because of the rise of health awareness of the people, as well as the introduction of sports goods, high participation in the movement with the high demand for sports shoes. Various sports brands are all invested a lot of marketing budget to get...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t68thm |