A Study on the Effect of Fast Fashion Brands Facebook Fan Page’s Operation and Promotion on Purchase Intention— The Case of Adult Consumers in Taipei
碩士 === 國立交通大學 === 管理科學系所 === 105 === In recent years, cheap and fashionable "fast fashion" rise, such as Uniqlo, Zara, H & M. Consumers can buy fashion clothing without going to the department stores. The fast fashion brands are changing fast and there is a lot of competitors. It is es...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/q3y249 |