Predicting Traffic of Online Advertising in Real-time Bidding Systems from Perspective of Demand-side Platforms

碩士 === 國立交通大學 === 資訊科學與工程研究所 === 105 === Online advertising has been all the rage these years. Budget control and traffic prediction turn out to be important issues for the demand-side platforms(DSP). However, DSPs cannot easily grab the information of audiences and media platforms. Although DSPs mi...

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Bibliographic Details
Main Authors: Lai, Hsu-Chao, 賴旭昭
Other Authors: Huang, Jiun-Long
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/47200667497798430793