A study of cultural and marketing communication strategies of skin-care products between Hong Kong and Taiwan
碩士 === 國立交通大學 === 傳播研究所 === 105 === Skin-care is one of the fastest growing segments of the beauty industry in the Asian market. In Taiwan, skin-care products have become the must-buy souvenirs since Taiwanese own branded facial products hit the market recently. This research aims to investigate dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/phpx5b |