A Study of K-Beauty Myth in Hallyu2.0: ETUDE HOSE Annual Advertising Analysis from Integrated Perspectives of Semiotics and Mythology
碩士 === 國立交通大學 === 傳播研究所 === 105 === A procedure of the thesis is focusing on Hallyu 2.0 phenomenon, K-Beauty Myth, and brand images of ETUDE HOUSE. Hallyu 2.0 emphasizes on choosing Korea pop star as global endorsement and exposure korea products in livehood to represent Koreness in global market, w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9276bg |