The Influence of Different Sports Product Icons on the Purchasing Intention and Quality Perception of Internet Consumers
碩士 === 國立體育大學 === 管理學院 === 105 === The This study mainly explores the effects of different sports products on the purchase intention and quality perception of Internet consumers, and the real products and enjoyment products for the disguised form. In this study, the experimental design method to stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73476786377951939109 |