The Influence of Servicescape on Customer 's Visual Attention in Hotel Industry
博士 === 國立暨南國際大學 === 國際企業學系 === 105 === In recent times, marketing advertising has become omnipresent in our day-to-day life. In particular, attracting consumers’ attention through advertisements and visual images has become crucial in the hotel industry because consumers choose the most appealing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36751007330284462517 |