The influences of Corporate Social Responsibility and Sponsorship on Purchase Intention: the Mediating Role of Brand Association
碩士 === 國立成功大學 === 體育健康與休閒研究所 === 105 === Purpose of this study is to investigate the relationships between corporate social responsibility (CSR), sponsorship, sport brand association and purchase intention. There is a lack of research regarding mediating effects of the specific sport brand associati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j8y9zc |