The Exploratory Study of Information Search and Voting Orientation of the First-time Voters in the Internet Era - A Case of 2016 Presidential Election in Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105 === SUMMARY The purpose of this study is to understand the voting behavior that the first-time voters do to select their ideal candidates. The study uses the consumer purchasing decision process theory to elucidate voting behavior; 12 first-time voters were...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/28g7tz |