The Influence of Brand Origin and Country of Origin on the Consumers' Purchase Intention
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 105 === COO effects have been discussing for over decades. Many researchers argue that COO isn't a single cue on consumers' purchase intention. Nowadays, consumers tend to use price or other factors when they make the decision. In terms of quality, cou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r3qpuc |