Effects of Viral Video Characteristics on The Share Ability of the Advertisement
碩士 === 國立成功大學 === 國際經營管理研究所 === 105 === Creative viral content is one of the biggest challenge for marketers, it helps to bring lots of visibility for the brand, purchase intention and electronic word of mouth. The consumption of videos is constantly growing through social networks such as Youtube,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5wfg29 |