Is It The Same from East to West vs. West to East? :A Brand Hybridity Authenticity Study from Ingredient, Design and Organization Culture Perspectives
碩士 === 國立成功大學 === 國際經營管理研究所 === 105 === Brand authenticity has been an attractive topic for researcher, especially in the marketing field, this thesis aboard how companies are becoming hybrid through organizational level, designing and ingredient aspects to be seen as different, and through these hy...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sp2bnr |