The Effect of Contagion vs. Narrative Transportation in Online C2C Second Hand Market Context
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 105 === In retail context, prior studies indicated that people find less favorable to product that was touched by someone else due to the underlying mechanism called feeling of disgust. This research focus on whether narrative message on second hand product can...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h5rhr5 |