Influences of the Emotional Appeals and product-cause fit on Cause-Related Marketing
碩士 === 國立成功大學 === 企業管理學系 === 105 === SUMMARY Cause-related marketing (CRM), which integrates business goals and corporate social responsibility has recently become a trend in the whole world. It has been largely used in CRM ads. Recent studies gave recognition on its CRM effectiveness and have begun...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/489ffd |