The Effect of Different Advertising Appeals on Advertising Effect of Microfilm
碩士 === 國立成功大學 === 企業管理學系 === 105 === In recent years, with the popularity of free online video platforms and accessibility to the Internet, more and more people switch from traditional televisionbroadcast to digital channels for entertainments (PSRAI, 2013), which greatly lowers the possibilities fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qpv84v |