Consumer Preferences for Attribute of Lipstick in Taiwan: A Study Using Conjoint Analysis
碩士 === 國立成功大學 === 企業管理學系 === 105 === Lipstick plays an indispensable role in todays daily makeup. The spread of lipstick knowledge, the change of social concepts and the frequent interaction among people increase the need of lipstick products. The users of lipstick expand in various age groups even...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/juu6ty |