Exploring the Relationship among CSR Type, Message Framing and Consumers’ Cause Perception

碩士 === 國立成功大學 === 企業管理學系 === 105

Bibliographic Details
Main Authors: Kuan-MinChen, 陳冠閔
Other Authors: Quey-Jen Yeh
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6hzpuq