The moderating of cause significance on product-cause-fit effect
碩士 === 國立成功大學 === 企業管理學系 === 105 === In the past, researches show that the companies who have ever done cause-related marketing obtain more customers’ favor than those companies have not. But how to find the most suitable non-profit organization for business partner is always a big problem for compa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ce3e6w |