Exploring the Influencing Factors of Consumer’s Continuance Intention in Mobile Commerce App
碩士 === 國立成功大學 === 企業管理學系 === 105 === With the popularity of Internet, the online shopping platform is booming and people's spending habits have been changed. According to MIC (2015), the ratio of overall online shopping community has been over 85%, showing the maturity of e-Commerce market. Mor...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ex2m87 |