The Impact of Cultural and Creative Products’ Aesthetics, Functions and Eco-Labeling on Consumers’ Purchase Intention: Emotional Attachment as Mediator
碩士 === 國立成功大學 === 企業管理學系 === 105 === Cultural and creative industries have become parts of people’s life in recent years. While Asia-Pacific area is stated as the largest cultural and creative market worldwide, it implies a potential power for designers, brands, or companies to develop in cultural a...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xt5hst |