Exploring the Continuance Intention of Consumer with Online-to-Offline (O2O) Commerce by Location-Based Applications: Based on the Hierarchical Service Quality Model
碩士 === 國立成功大學 === 工業與資訊管理學系碩士在職專班 === 105 === The purpose of this study is to propose and empirically validate a model for consumers' continuance intention in O2O (Online-to-Offline) commerce. This model incorporates the revised hierarchical quality model for electronic services and the hierarc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2mv935 |