How experiential value affects flow – Study based on online and brick and mortar bookstores
碩士 === 國立勤益科技大學 === 企業管理系 === 105 === As the income level has increased steadily over the past decades, consumers have started to show tendency to purchase things, not they need, but they desire. In order to attract customers and raise their willingness to buy, business owners focus on product appea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kftn3x |